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Tag: Branding

Dairy

Beyond The Milk Pouch

Mohamed Ameen -
Following its successful initial Public Offering (IPO), Milky Mist Dairy Foods Ltd.’s strategy reflects a change in consumption pattern. K Rathnam, whole-time director and...
International

Beyond the stay…..

Aadhi Jayaprabha M -
Could you briefly take us through Lexis’ journey and key milestones? Lexis’ entered the hospitality business in 2006 with Lexis Port Dickson. Then in 2009,...
International

Putting Malaysia on the World Chocolate Map

Aadhi Jayaprabha M -
Curiosity and the notion of taking Malaysian flavours to the whole world gave birth to Harriston. What started as a single retail outlet in...
Retail

Neighbour’s Envy,Once Again?

Aadhi Jayaprabha M -
Focus on retail distribution Rebuilding retail distribution is central to this. The company plans to open 100 exclusive outlets in 2-3 years, particularly in tier-II...
FMCG

Brewed Over A Century

Sanjay Vijayakumar -
Coffee’s journey in India is believed to have begun in the 17th century when Sufi saint Baba Budan brought seven coffee seeds from Mocha...
Textiles

Classically Contemporary

Mohamed Ameen -
The Kanchipuram silk sari has long been confined to grand occasions like weddings. Rich, ornate and often heavy, it is typically purchased once and...
Industry

Re-Tiling Its DESTINY

Sanjay Vijayakumar -
Way back in 1985, Spartek brought the most advanced technology from the USA and Europe and pioneered the new concept of ceramic flooring in...
Chennai

Selling Chai in a Coffee Land

Aadhi Jayaprabha M -
As a person who loves to drink tea, I held a huge fascination to drink tea from the tea glass in road side shops....
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