Home
About us
Cover Story
Industry
Gallery
Photo Gallery
Video Gallery
E-Magazine
Subscribe IE
Contact Us
Search
Industrial Economist
Industrial Economist
Search
Search
My account
Get into your account.
Login
Home
About us
Cover Story
Industry
Sports
Automobile
Banking
Economy
Education
Elections
Electronics
Energy
Environment
Finance
Global
Government
Healthcare
Industry
Inklings
Innovation
Interview
Insurance
Manufacturing
Media
National
Pharma
Politics
Railways
Seminar
Women
Popular Categories
In The News
1340
In & Around
1066
Corporate
677
IE Premium
649
IE digital
599
IE FEATURE FOCUS
406
Gallery
Photo Gallery
Video Gallery
E-Magazine
Subscribe IE
Contact Us
Search
Search
My account
Get into your account.
Login
Tag:
Branding
FMCG
Brewed Over A Century
Sanjay Vijayakumar
-
July 1, 2026
Coffee’s journey in India is believed to have begun in the 17th century when Sufi saint Baba Budan brought seven coffee seeds from Mocha...
Textiles
Classically Contemporary
Mohamed Ameen
-
May 1, 2026
The Kanchipuram silk sari has long been confined to grand occasions like weddings. Rich, ornate and often heavy, it is typically purchased once and...
Industry
Re-Tiling Its DESTINY
Sanjay Vijayakumar
-
May 1, 2026
Way back in 1985, Spartek brought the most advanced technology from the USA and Europe and pioneered the new concept of ceramic flooring in...
Chennai
Selling Chai in a Coffee Land
Aadhi Jayaprabha M
-
March 31, 2026
As a person who loves to drink tea, I held a huge fascination to drink tea from the tea glass in road side shops....
Real Estate
When Luxury Meets Experience
Aadhi Jayaprabha M
-
February 7, 2026
Industrial Economist (IE): Can you brief us on your upcoming projects Rohit Ravi (RR): The Madurai project is a seven acre property with 191 rooms....
Development
The Cost of Entitlement
Sudhakar Rao
-
January 1, 2026
The recent IndiGo fiasco was not an accident. It was a branding failure in the making. Brand collapses rarely begin with catastrophe. It is...
Corporate
Branding: Magic of Method
Sudhakar Rao
-
December 1, 2025
When Walt Disney first opened Disneyland in 1955, he wasn’t building an amusement park; he was building a living classroom of imagination. Every brick,...
Marketing
It Is a Long, Persuasive Game
Sudhakar Rao
-
November 4, 2025
A brand is not what you say you are; it is what people believe you are. And building that belief is not a one-time...
1
2
Page 1 of 2
Stay in touch:
255,324
Fans
Like
128,657
Followers
Follow
97,058
Subscribers
Subscribe
Newsletter
I want in
Don't miss
In The News
India Post records highest ever Q1 revenue
July 14, 2026
0
The Minister held Business Review Meeting with all 23...
Corporate
MRF ranked India’s most valuable tyre brand
July 14, 2026
0
The company also featured among the Top 50 most...
Corporate
Aditya Birla Group buys Shell’s renewable arm for $1.8 bln
July 13, 2026
0
The company will make the acquisition from Shell Overseas...
Corporate
TVS Emerald to develop residential project in West Chennai
July 13, 2026
0
The Koyembedu–Poonamallee corridor, a rapidly expanding residential micro-market that...
Economy
Retail Inflation crosses 4% in June
July 13, 2026
0
“Food inflation contributed 185 basis points (bps), while non-food...
