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Tag: Branding

Textiles

Classically Contemporary

Mohamed Ameen -
The Kanchipuram silk sari has long been confined to grand occasions like weddings. Rich, ornate and often heavy, it is typically purchased once and...
Industry

Re-Tiling Its DESTINY

Sanjay Vijayakumar -
Way back in 1985, Spartek brought the most advanced technology from the USA and Europe and pioneered the new concept of ceramic flooring in...
Chennai

Selling Chai in a Coffee Land

Aadhi Jayaprabha M -
As a person who loves to drink tea, I held a huge fascination to drink tea from the tea glass in road side shops....
Real Estate

When Luxury Meets Experience

Aadhi Jayaprabha M -
Industrial Economist (IE): Can you brief us on your upcoming projects Rohit Ravi (RR): The Madurai project is a seven acre property with 191 rooms....
Development

The Cost of Entitlement

Sudhakar Rao -
The recent IndiGo fiasco was not an accident. It was a branding failure in the making. Brand collapses rarely begin with catastrophe. It is...
Corporate

Branding: Magic of Method

Sudhakar Rao -
When Walt Disney first opened Disneyland in 1955, he wasn’t building an amusement park; he was building a living classroom of imagination. Every brick,...
Marketing

It Is a Long, Persuasive Game

Sudhakar Rao -
A brand is not what you say you are; it is what people believe you are. And building that belief is not a one-time...
In & Around

How to Thrive When AI and Juniors Are Catching Up

Dr Anbuthambi B -
Today, after 20 years of experience, Ramesh manages a team of 50 people, mostly in their 20s. He has built a stable life. A...
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