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Tag: Branding

Real Estate

When Luxury Meets Experience

Aadhi Jayaprabha M -
Industrial Economist (IE): Can you brief us on your upcoming projects Rohit Ravi (RR): The Madurai project is a seven acre property with 191 rooms....
Development

The Cost of Entitlement

Sudhakar Rao -
The recent IndiGo fiasco was not an accident. It was a branding failure in the making. Brand collapses rarely begin with catastrophe. It is...
Corporate

Branding: Magic of Method

Sudhakar Rao -
When Walt Disney first opened Disneyland in 1955, he wasn’t building an amusement park; he was building a living classroom of imagination. Every brick,...
Marketing

It Is a Long, Persuasive Game

Sudhakar Rao -
A brand is not what you say you are; it is what people believe you are. And building that belief is not a one-time...
In & Around

How to Thrive When AI and Juniors Are Catching Up

Dr Anbuthambi B -
Today, after 20 years of experience, Ramesh manages a team of 50 people, mostly in their 20s. He has built a stable life. A...
Interview

Interview: V Jagannathan, Managing Director & CEO , From Chennai To The World

K T Jagannathan -
Industrial Economist (IE): How did the company get its name, Johnson? V Jagannathan (VJ): This is one of those delightful stories that seem too good...
Corporate

Check-in to success…

ieeditor -
RAMESH SHIVA BEGAN his career in 1993 as a man­agement trainee with the Oberoi Group. After serv­ing as General Manager at Ramada, he joined...
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