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Tag: Influence

Marketing

It Is a Long, Persuasive Game

Sudhakar Rao -
A brand is not what you say you are; it is what people believe you are. And building that belief is not a one-time...
Insurance

Insurance – Will the consumer be protected from influence?

KB Vijay Srinivas -
Unlike other sectors, insurance is considered to be a field where there has to be strong regulations to protect policyholders. Despite this, policyholders are...
Cover Story

MODI MAGIC Voted for decisive action

S Viswanathan -
The 68-year-old Narendra Damodardas Modi cruises to a second term in office. With that, he becomes the first non-Congress Prime Minister to return to...

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IPO

Temasek-backed Sembcorp Green Infra gets SEBI nod for IPO

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The proposed IPO comprises a fresh issue of Equity...
Water

Chennai to Host Plumbing Conference, after 9 years

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The conference will bring together water, plumbing, sanitation and...
Food

Bodhi Tree Systems to invest $180 mln in A2B

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The investment will help scale A2B nationally and across...
Economy

Retail inflation crosses 6% in October

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“October's inflation print was less a surprise than a...
Tamil Nadu

Brazil’s WEG to invest Rs 2,000 crore in Dharmapuri

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The company had earlier evaluated multiple states and following...

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