Tag: Zoho Arattai

Tuni: Messaging Across Time (and Tastebuds)

Tuni promised a revolutionary vision, “Why send words when you can send cookies of emotion?” Users now send despair flavoured macarons during breakups, triumph...

Innovation Is Abundant, Investment Is Scarce

India’s homegrown messaging app, Zoho Arattai, is challenging entrenched global giants like WhatsApp. But beyond nationalism, its success will hinge on strategy, investment and...

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