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The 3 Loves of RT An eventful week with VVIPs of Delhi JOBLESS GROWTH AND BORDER CHALLENGES.... Recalling the birth of Mobile PR Person Par Excellence Winds of change When the setting itself becomes the protagonist Multi-party contests, more freebies... The real hero in India’s battle against black money TOP 15 NEWS THIS WEEK FAREWELL-RBI AUTONOMY Cho Ramaswamy – Multifaceted Women can up GDP by 26 per cent! Technology revolution that’ll be disruptive... Delay in Neo delivery hurts IndiGo India bites the BULLET The opportunity to grow is here. Seize it. Platinum years of engineering innovation, building skills... Time to Indianise reforms The king goes fishing while the kingdom is besieged PSUs - Stem the rot before mergers Power Problems Powerful Problems Union Budget 2017- It says, let’s continue life the way we live Know the Pulse Jaya Walks Into the Sunset OPS Rises Welcome focus on Disinvestment Plummeting profits of PSBs MEGA MERGERS...... In Law WE TRUST; Everything else WE AUDIT Tragedy in the making New Chennai Terminal: Next regional hub More than just number crunchers... The myth and malaise of MRP Silver Years of Madras Musings Why no MEGA Central investments in Dravidian Party rule? Matchless at 70 Trail-blazing Tamil Nadu Metro Rail in Chennai, High Expectations DHO saal baad Dangal – Breaking all barriers New steel policy: Minimum government, maximum intervention? When the judiciary is hyper active… Two welcome indications on chief minister’s recovery Nuggets on MGR at Brooklyn Hospital Research for results - A unique industry-institute collaboration Algebra to algorithms and analytics - a maths marvel at Siruseri Welcome Measures. Work for 10X Change Tamil Nadu : 50 Years of Dravidian Rule Jio Beta Jio The war against BLACK Bonanza in locked lands Negative photo finish: Mauled by competition, HPF on the block Nissan exit shouldn’t affect ALL Nutri grains vs staples -The dogma within! Creating an innovative society Salem steel plant faces brittle future TATA STEEL MARCH NEWS SUMMARIES MYSORE - INDIA'S CLEANEST CITY
 
Jio Beta Jio
Reliance is again in the news. Whether these are for good reasons or bad depends on from which side of the bed you wake up. True to style, corporate moneybag Mukesh Ambani made an explosive launch. His 97 per cent subsidiary, Reliance Jio, unleashed a telecom service that took the industry by storm. Bandied as the cheapest mobile data network anywhere in the world, Jio made people take notice. Not just that. India woke up that day with their Prime Minister smiling at them from the first page of newspapers. It was a masterstroke to show the second citizen of the country as a surrogate ambassador.

Within a few days, embattled brother Anil Ambani struck. His Reliance Communication, he said, would merge with Aircel in the mother of all mergers, making it the largest amalgamation in the Indian telecom space. It would have an asset base of Rs. 65,000 crore and net worth of Rs. 35,000 crore.

The others weren’t far behind. Airtel and Vodafone cut data rates to keep up with the Joneses, sorry Jio. Next, they hit where it hurt most: the two companies didn’t provide the extra interconnect points needed to accommodate call volumes between them and Jio. The result: Jio faced up to 20 million call drops every day.

Finally, the grandma of telecom, BSNL, announced free voice calling.  It plans rates that are cheaper than Jio in the 2G and 3G segments and may offer free lifetime calls from next year.   

The war guns have started blazing.

With number mobility on, the winner would be the one who provides the best value for money.

 

Dial tone...

 

Let’s get into a bit of history.

There is this 1949 song Mere Piya Gaye Rangoon, Kiya Hai Wahan se Telephone from the Hindi movie Patanga. Heroine Nigar Sultana fondly holds a phone even as she sings these lines to her lover Shyam Chadda who is in Burma. This telephone was not a smartphone.  Neither was it a mobile, nor the sleek landline phone. Well, it was not even the big black instrument whose numbers you dialled by turning them one by one.  Sultana was using an ancient version of telecom, where the earpiece looked like a trumpet! Hearing your loved ones speak across miles was a luxury affordable to a few.

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