Ad Here  
Maruti Suzuki wins NIQR award City Corner Black outs will be knocked out Google street view’s India competitor Technologists to rescue This dabba has a cure for all your ailments North Chennai booms Force Motors’ two new SUVs A skinny affair Chennai gets its Imax Building highs and lows When the crowd will miss the roar The sunshine and the shadow side of this digital era CMRL takes off till airport Vanakkam Chennaiyin FC Ennore Port excels The sweet tooth of the city Chennai to Bengaluru as quick as pizza delivery Must visit of 2014 The 20-year itch of Hindujas ends International conference on saving energy, environment City Corner Metro chugs through the city 377 yet young Overflowing garbage Two friends trigger a change Indian of the Year Cricket comes calling to Chennai SGRI – a global research centre for building materials Indian media-operators of democracy A sweet marketing splash by Pattappas 60 years of cultural and economic ties Mexico opens Consulate in Chennai Medical miracle! Engineering colleges lose lustre Safe Trac-keeps track on your safety Prithika Yashini takes charge... Chennaites lose 7 crore to debit card frauds City Corner-June Coimbatore backs up for Chennai Talk your way and land in a job Boozing and driving Know the start-ups in the city I know nothing else but cinema... Tambaram tracks…. Car-free Bessy Million landmark and Rs. 200 crore influx by Yamaha From trash land to tourist spot How to roast 45 human beings alive Chennai Metro looking for revival Self-sufficiency in dredging... The underground don zips through The sweet killer The worst is yet to come Aviation sector to grow three times... Star studded city Perplexing communications Chennai, the noisiest city Chennai soon to get an Aerospace Park The curious case of Evgenii Berdnikov Tamil Nadu Premier League launched Technology handshakes with sanitation Paranjoy on crony capitalism Missing, but not missing the top spot The auto gets a remake Yamaha in the news He made Ranganathan Street so crowded... Online approval of layout plans Keep in touch, anytime anywhere Need for an integrated approach to medicine Pocket Therapist finds mention in Forbes K7’s Entrepreneurial Odyssey Yes, you are safe! Murugappas-focus on consolidation Presto! Bravo! Thrills for the holiday season Education a cause of concern Hey Chitti! please take my order City Corner - Chennai Chennai airport to become solar-powered Sathyabhamasat propels ahead State VAT leads to inflation: a study An industry institution link… Working space for women by woman Frontier Mediville attracts Japanese investments Metro chugs the green way Water woes Metro mania Green energy, not really green? Is Chennai now the accident capital? Chennai Silks in flames It is not only your noodle... Outlays and outcome – the long gap Apollo targets a third of CV tyre market When Marina became the Tahrir Square Nilam threatens the city Water wars begin India’s first online-only bicycle brand Book your water tanker Chevrolet Sail U-VA Launched India’s first 3D Museum A budget that butted into deficit Raj Bhavan opened the gates for public Kollywood’s Mahabharatha Reality Check Colourful welcome at the Saidapet station Bewailing monsoons the new fad Arnold visits Chennai Realty bytes Read before you buy... Doing business is not so easy in Chennai A praiseworthy peer recognition A feast for book worms A new technique to treat dry sewage Meters return to the metro Hawker’s paradise gets a permanent place When Chennai became Venice TTV stumps all It’s so cool! Planning the right energy Chennai teachers rank low
It’s so cool!

With the summer approaching, Blue Star Ltd is rapidly gearing up for the launch of new models and expanding its range. The vastly improved power position is an additional favourable factor for manufacturers of refrigeration equipment.

Blue Star forayed into the residential segment in 2011 and has been making steady and good progress. B Thiagarajan (BT), Joint Managing Director, told the media that his company has been growing at around 30 per cent in the current year and hopes to expand its market share to 12. 5 per cent in FY 2018. The current size of the market for room air-conditioners is estimated at five million units. BT estimates that this will double to 10 million units over the next three years.

There have been increasing levels of sophistication in the products offered: Blue Star offers around 135 models of room air-conditoners with tonnages ranging from 0.7 TR to 4.5 TR across 2-star, 3-star and 5-star ratings. There is a complete line-up of split air conditioners which cool in summers and heat in winters and are equipped with wi-fi features enabling the user to operate the machine from anywhere. The five star models are designed to set temperatures in steps of 0.5 degree C (instead of 1 degree C), a first of its kind in the market. Blue Star plans to spend over Rs 33 crore on new product development, research and design initiatives. In addition to its two existing manufacturing units in Himachal Pradesh, the company plans to set up two more facilities at Samba in Jammu and at Sri City in AP.

Author :
Reported On :
Sector :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236