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K7’s Entrepreneurial Odyssey The sunshine and the shadow side of this digital era Know the start-ups in the city Black outs will be knocked out Planning the right energy Is Chennai now the accident capital? Technology handshakes with sanitation Murugappas-focus on consolidation Chevrolet Sail U-VA Launched Need for an integrated approach to medicine Nilam threatens the city When the crowd will miss the roar Water woes Chennai Silks in flames Coimbatore backs up for Chennai Chennai airport to become solar-powered Hawker’s paradise gets a permanent place He made Ranganathan Street so crowded... Meters return to the metro Hey Chitti! please take my order Star studded city The underground don zips through An industry institution link… City Corner Google street view’s India competitor Aviation sector to grow three times... Apollo targets a third of CV tyre market Car-free Bessy Force Motors’ two new SUVs Maruti Suzuki wins NIQR award Kollywood’s Mahabharatha Tambaram tracks…. Ennore Port excels Metro chugs through the city It’s so cool! Cricket comes calling to Chennai Chennai to Bengaluru as quick as pizza delivery Raj Bhavan opened the gates for public A budget that butted into deficit India’s first online-only bicycle brand Online approval of layout plans From trash land to tourist spot Presto! Bravo! Arnold visits Chennai Yes, you are safe! Safe Trac-keeps track on your safety City Corner - Chennai Metro mania A sweet marketing splash by Pattappas Bewailing monsoons the new fad Engineering colleges lose lustre TTV stumps all SGRI – a global research centre for building materials Thrills for the holiday season Chennai, the noisiest city Medical miracle! State VAT leads to inflation: a study Million landmark and Rs. 200 crore influx by Yamaha 377 yet young Self-sufficiency in dredging... Metro chugs the green way Building highs and lows Perplexing communications The auto gets a remake City Corner-June Vanakkam Chennaiyin FC How to roast 45 human beings alive Chennai gets its Imax Realty bytes Book your water tanker Chennai teachers rank low This dabba has a cure for all your ailments Working space for women by woman Technologists to rescue Prithika Yashini takes charge... Paranjoy on crony capitalism Reality Check Overflowing garbage North Chennai booms Tamil Nadu Premier League launched Boozing and driving Chennai Metro looking for revival Keep in touch, anytime anywhere Read before you buy... Missing, but not missing the top spot Outlays and outcome – the long gap Chennaites lose 7 crore to debit card frauds When Marina became the Tahrir Square Colourful welcome at the Saidapet station It is not only your noodle... The 20-year itch of Hindujas ends Pocket Therapist finds mention in Forbes City Corner A new technique to treat dry sewage Education a cause of concern Two friends trigger a change Water wars begin The sweet killer Doing business is not so easy in Chennai A praiseworthy peer recognition Yamaha in the news The curious case of Evgenii Berdnikov Frontier Mediville attracts Japanese investments CMRL takes off till airport India’s first 3D Museum Must visit of 2014 Talk your way and land in a job The sweet tooth of the city 60 years of cultural and economic ties Sathyabhamasat propels ahead Indian of the Year A skinny affair A feast for book worms Mexico opens Consulate in Chennai I know nothing else but cinema... When Chennai became Venice International conference on saving energy, environment Chennai soon to get an Aerospace Park The worst is yet to come Green energy, not really green? Indian media-operators of democracy
 
Force Motors’ two new SUVs

With a focus on the rural market, Force Motors has launched two new SUV variants of Force One, the EX and SX.  “The onboard electronics are audited and validated by Mercedes-Benz Technologies, Germany and are powered by diesel engines produced under licence  from Daimler AG, Germany,” said Prasan Firodia, Managing Director, Force Motors while unveiling these large SUVs. The SUV has a 70 per cent localisation.

The company plans to re-jig its ratio of passenger to

goods vehicles to 80:20 by targeting a sales of 2500 vehicles by 2013-14 and 5000 vehicles by 2014-15.

Trying to capture the rural market, the seven seater vehicle is priced between Rs 8.99 lakh and Rs 11.71 lakh for the value conscious customer. For better reach, the company plans to double its dealership network from the current 25 by the fiscal.

From the current turnover of Rs 2700 crore, the company plans for Rs 10,000 crore turnover over the next five years.

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