Priced at Rs 20, Joyland brings consumers in the state a range that combines the goodness of dairy with flavours such as Strawberry and Vanilla, the company said in a statement.
“Our entry into the ready-to-drink dairy market is a significant step in extending RCPL’s portfolio and widening the choices we offer consumers. With Joyland, we are bringing together authentic dairy ingredients, quality and affordability to make world-class products accessible to more households. Tamil Nadu marks the beginning of this journey, as we build Joyland into a broader dairy beverages portfolio and progressively expand its reach across India,” T Krishnakumar, Director, Reliance Consumer Products, said.
Joyland is available in Tamil Nadu with immediate effect. The launch reflects the company’s long-term commitment to the ready-to-drink dairy market, with plans to introduce additional flavours and expand into multiple dairy beverage categories. Following its launch in Tamil Nadu, Joyland will be progressively rolled out across India.
