With regret we announce the cessation of our print edition from this issue. In tune with the changes in technology, economics and readership, we will switch completely to the electronic edition from May.
SPECIALISED PUBLICATIONs THE WORST HIT…
For quite some time we have been pointing to the print publication as an endangered business. The situation worsened with the Covid pandemic.
When production activities, railways and postal services grounded to halt for a few months post-April 2020, the print medium was among the worst affected.
The plight of specialised periodicals with modest circulation was even worse. With media heavily dependant on advertisements, specialised publications at the tail end of advertisement flows were the worst hit.
There are a couple of compelling reasons: the first relates to the steep increase in the cost of paper, printing and delivery of print copies. Add to these, staff costs and establishment expenses.
We are changing our approach to coverage for the electronic edition. We will endeavour to have a much wider set of contributors as also to expand the coverage.
It will also provide us scope for instant coverage of emerging issues.
There will be regular short, well-analysed and well-researched reports. We plan to have frequent feeds in our website: www.industrialeconomist.com on emerging and important economic issues.
REDUCED COST OF SUBSCRIPTION
To ensure wider reach, we will also be reducing the price for such reach. Against the annual subscription of Rs 500 for the print edition, we will be offering the e-edition for just Rs 100.
We will continue with our effort to expand awareness on economic issues through the electronic medium. This has potential for much wider reach.
We would like to thank our subscribers of the print medium. We request them to pardon us for our inability to continue with the print edition. We do hope, they will continue to be with us perusing our electronic edition.
Technology facilitates reading the features with much greater ease with much larger typefaces across multiple devices.
We welcome suggestions on improving the e-edition. We offer to refund the unexpired portion of the subscription.
Thanks and wishes. – S Viswanathan
