Gayathri Vivekanandan, CEO of Ideas2IT, associates herself with the phoenix bird. And when you ask her why, the response is simple, “Perseverance is my strength.” Hailing from a small village called Keezhpennathur, the focus of her family was always on values like self-discipline, taking care of others, believing in goodness of people, giving back and focusing on one’s dream and working passionately.