In the company’s latest annual report, R.C. Bhargava, Chairman of MSIL, confirmed that one of the new SUVs will be an electric model, marking the company’s entry into the EV space. “The e-Vitara, developed on a dedicated Battery Electric Vehicle (BEV) platform, will cater to both domestic and export markets,” he stated.
e-Vitara to lead Maruti’s EV debut
The e-Vitara was unveiled earlier this year at the Bharat Mobility Expo 2025 and is being pitched as a high-performance, high-safety EV offering a refined driving experience. Built on the all-new HEARTECT-E platform and powered by battery options of 49 kWh and 61 kWh, the e-Vitara, a mid-size electric SUV concept, will offer over 500 km of range, advanced features like Level 2 ADAS, and more.
According to Managing Director & CEO Hisashi Takeuchi, the company has focused heavily on building a strong ecosystem to support the e-Vitara’s launch and future adoption of electric vehicles.
Comprehensive EV ecosystem in the works
“Rather than rushing into the EV segment, we spent time understanding customer needs. The e-Vitara reflects our focus on practicality and convenience,” said Takeuchi. To support this, MSIL is offering a long-range battery, a complimentary home charger, and a comprehensive mobile app. Additionally, the company plans to install DC fast chargers in India’s top 100 cities and has committed to setting up more than 1,500 BEV-ready service workshops across 1,000 cities, backed by round-the-clock roadside assistance.
Underscoring its global ambitions, the e-Vitara is being readied for export to over 100 countries, including key advanced markets like Europe and Japan.
Four BEVs by FY31 under Suzuki’s backing
With support from its parent, Suzuki Motor Corporation, the company targets launching four BEVs (including the e-Vitara) for the Indian market by FY 2030–31. By then, the company aims to be India’s largest BEV OEM in terms of production, as well as domestic and export sales.
Multi-Fuel approach
MSIL is also expanding its product mix to include hybrids, CNG, biofuels such as Compressed Biogas (CBG) and ethanol, efficient IC engines compatible with 20% ethanol blending, and Flex Fuel Vehicles. This broad approach, the company said, empowers customers with more choices and enhances the accessibility of cleaner mobility solutions.
The push for CNG vehicles remains a key priority for the company. In FY 2024–25, MSIL sold 619,890 CNG vehicles across 14 models, and it has set an ambitious target of 700,000 units for FY 2025–26.
Future sales mix
MSIL has outlined a projected domestic passenger vehicle sales mix by FY2030-31: 15% BEVs, 25% hybrids, 35% CNG/CBG, and 25% ethanol-based fuel vehicles (including Flex Fuel Vehicles and E20-compatible IC engines).
In addition to the e-Vitara, the company is gearing up to launch another striking SUV model later this year. “Together, these two SUV launches will further cement our position in this rapidly growing segment,” Takeuchi added.
The new vehicle launches are part of the company’s broader strategic vision — ‘Maruti Suzuki 3.0’ — which aims to achieve 4 million units in annual production and sales by FY 2030–31. Several key steps were taken during FY25 to support this ambition.
Capacity expansion
These include the board’s approval of the merger of Suzuki Motor Gujarat with MSIL to streamline operations and the expansion of production capacity. A fourth assembly line (250,000 units/year) is under construction at the Gujarat facility. Meanwhile, in Haryana, the company’s new Kharkhoda plant has become operational, adding another 250,000 units to its annual capacity. A second plant at Kharkhoda is already under construction, and a third with the same capacity has also been approved. These efforts collectively raise MSIL’s current manufacturing capacity to 2.6 million units per year.
“This expansion not only meets growing domestic demand but also boosts our ability to serve international markets. We aim to export to over 100 countries, which will help us balance regional fluctuations and improve overall business resilience,” said Takeuchi.
To further strengthen its commitment to sustainability, MSIL continues to operate its end-of-life vehicle recycling facility, launched in 2021. The plant processes 24,000 vehicles annually in an eco-friendly and safe manner, and more such centers are planned to expand this initiative.
Exports power growth
Despite a flat domestic market performance — with only a marginal 0.1% growth — MSIL posted an overall sales volume growth of 4.6% in FY 2024–25. This was largely driven by a 17.5% surge in exports, reflecting the success of the company’s strategy to diversify its market base and reduce reliance on domestic sales.
“The strong export performance and future plans to enter new markets like Europe show how we are reshaping our business to be more balanced and resilient,” Takeuchi stated.