Ad Here  
Dr C Rangarajan returns to Chennai ONGC at KG Basin An informal presentation - analytical, forward locking... There was flood of milk. Reason: no milk commissioner! Fortune 500 review Naidu’s return augurs well for Seemandhra EEC at the National Media Centre CII projects higher growth… London, London Narayan TN-leverage strength of BHEL, NLC... Focus on quality of power - its only around 170-180V The Jan Dhan bonanza Adharma of opposition politics Adapt Vajpayee dinner diplomacy Secularism and anti-Hinduism Cutting the nose to spite the face Telangana in top gear… Wanted: a second airport for Chennai Padma Bhushan for A Ramakrishna Scientists urged to take up farmer-oriented research Sri Lanka votes for change Modi storms Silicon Valley Computation of GDP – conundrums continue The few handicaps... Put expensive assets created to use... R Sridhar steps down as CEO of Shriram Capital Make standards certification mandatory... Welcome changes that testify to Jayalalithaa’s return to health Paytm karo... PC’s preference for professionals Noble nonagenarians... Welcome GST China invests in India When online building permits work…. Solar thermal shines… Which side are you, Montek? Demise of a media baron... Why land prices zoom in TN? All eyes on Sankara Nethralaya Plummeting profits of PSBs Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Whistle-Stop Tour of Raghuram Rajan Medical costs hit the roof... Welcome focus on core competence When nations steal growth from one another… Revive development banks... He continues the focus on social amelioration Roaring Ro-Ro facility Marketing expert Balagopal is no more Poor representation for Kerala and TN in Cabinet Vibrant Gujarat When TN politicians can emulate Kerala's Kudos to NDTV... No Maha Koottani in TN... More Shakti to resource mobilisation... Infrastructure funding – lessons learnt Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Russi Mody – a tribute Alexa – Talking Wikipedia Revving up the manufacturing sector An inexplicable neglect The brown list of Venkitaramanan Online not in line with brick and mortar businesses... Quality education through the PPP mode Shipping woes of Chennai companies SoA @ 80 Music happens Protest masters... Gay abandon in pricing Rahman at CIC Land reclamation from sea appears cheaper! When the President was rendered homeless… Robber barons everywhere Solar, solar everywhere … GNS - 100: our first subscriber Five star activism stalls development activity A more liberated TN… Intellectual of rare qualities L&T- the specialty of special purpose vehicles Making ‘my Amaravati’... When Ratan Tata visited SRM IAS invades NDDB... Where is Rajaji? For whom the bell tolls? Insurance companies bleeding, yet no decision on increasing FDI limit! Bihar – Nitish Kumar adopts the Lalu model CRS, a jewel among managers, is no more. Polls and promises A proud Madrasi Silver Years of Madras Musings Shaming of Tamils by Tamil farmers at Delhi The Swadeshi Trump TGS- The king storyteller Quality silica from Neyveli Eternal support for capitalisation of PS banks TELANGANA at last…BUT Haul over the coal CIPET hqrs to stay at Guindy – for the present? S V Raju – a ‘good’ true liberal F C Kohli - his concerns all embracing Why this malaise in medical education? Tax agriculture For whom the MIDS bell tolls? Limit foreign borrowings to hi-tech, export potential projects... Moily’s bold thrust More heat than light B H Kothari - a tribute Cement prices continue to rise… L&T: focus on infrastructure and more infrastructure… Godspeed, Chief Minister JJ Fall in crude prices help in oil sector reform Mu Sigma – is no more An enemy’s enemy is a friend Building loyalty through the stomach Shale gas and its shallow future Increasing non co-operation of state leaders The rise and fall of Annamalai University Banning booze... Kulandai was a giant Preserving for the future Maximising the micro pricing … Delhi is distant Sweeter prospects for sugar Nuclear power at the nucleus The rise and rise of KCP The why of tax incentives Measuring roof tops in terms of KW/MW Diamond jubilee of Egmore Samskrt School Reliance’s TV – 18 ready to launch Tamil News Channel Should we change the official year? Mersal magnified A yen for wastage… Come elections, come advertisements... The ‘Ayyo-yes’ is no more Air Asia India will set new benchmarks for budget travel The star of Spencers is no more Waning interest in public discussions… Lalu’s envy, India’s pride Lesson from Chandrababu Naidu The balancing act Return to king coal for urea... Parliament in paralysis... Wise Presidents Align crops to agro climate endowments… A think tank for Chennai Discoms deserve better… Fuel for thought A Grand Finale for SN’s MS centenary at the US… Delhi Chalo... …and of a popular trade leader Odisha: spectacular win by Naveen Patnaik A welcome initiative by the judiciary A Grand Finale for SN’s MS centenary at the US… Gas is the way forward The nuclear option Editor's Says Strengthen the base... New IT products of Ramco in the pipeline… Airlines in India: cost and space A rich pool of talent not utilised…. Muffled voices for merit… MHC should not return to its old indisciplined ways Shanti and Sadhana through Music A professional at the helm of IRDA... S Ramanathan – a versatile musician, musicologist He saved millions from starvation... How Air-India loses customs... Build close rapport with business leaders Breaththrough in malaria control Tribute Multi-faceted Venkat Rs.1600 crore paper board plant of TNPL Engineering seats go abegging GM Technology at last! Colour-Chem’s colourful KRVS Towards speedy justice Small units prefers to remain small... Don’t seem to feel the pulse… Bihar elections - the Rajaji formula worked Boy, can you beat these? A glass full of corruption More Shakthi to Das’ elbow IPL - no surprise this scam Auto components surge… Another Indian music maestro at the UN The Ports’ Pasha expands into Tamil Nadu A C Muthiah – his munificent bequeaths to science TN – agglomerate land holdings without alienating ownership EVM is tamper-proof Not just in-laws (and outlaws); they’ve renowned academics at the helm! Road development slows down Like Hinduism: many paths to reach God... Tribute – M V Murugappan Delhi is distant… Editor's Notes Tihar, Puzhal not different from Parappana Agrahara Tatas moving out of urea production... Sweet news for TN sugar mills Tribute – Manikam Ramaswami to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines CSR and CMI: promise of another Srinivasan Ramanujan... More tributes to GR Welcome thrust on trade in Modi’s foreign visits... Tatas moving out of urea production... Liberal imports idling indigenous capacities Readers' Mail Of course, Gujarat is vibrant A friendly business group The ‘Jayanthi Tax.’ Poor quality of university VCs Funding the un-funded No engine for this car Where a state respects its litterateurs… The sea- saw battle continues... Remembering Indira Sivasailam... PPP mode for upgrading Corporation Hospitals When small is no larger beautiful.. Valli, they are more marginalised Fortune for Indian Airlines TIAM turns a full cycle Contrarian cousins West Bengal: mindless malignancy This scant respect for Law Inflation: are we emulating Argentina and Brazil? Modi and the lady Permanent secretariat for TN GIM Tough task taking states together The power-full Hindujas Recognition to role of NBFCs.... Convulsions in The Hindu Cleaning Ganga – relocate tanneries and install electric crematoria TN accounts for the largest recruits by the IT sector Things happen by accident and not by design... Streamlining mandatory third party cover No mega rail project for Tamil Nadu Excel Generators provide the vital back-up IPL type auction for VCs? WTO Meet: resolved to meet again The Gulf aviation boom Kinetic Karnataka Pharma – overdose of copying Delhi returns to BJP Tribute – UCAL Selvan… Naidu will soon build a new Hyderabad
TIAM turns a full cycle

Tube Investments of India Ltd (referred to as TIAM), part of the Murugappa Group, pioneered the production of bicycles in the south six decades ago. Set up in collaboration with prestigious British companies like Tube Investments, Brampton Fittings, Wright Saddles… TI Cycles produced branded bicycles in higher value ranges. Along with Tube Products and TI Metal Sections, the Murugappa Group emerged a leader in the light engineering sector.

Its contemporaries, Sen and Pandit which manufactured Raleigh, Rudge and Humber brands of cycles and Hind Cycles, the oldest bicycle unit set up by the Birlas, turned sick, were nationalised and later closed down. TIAM changed its track, adjusted to emerging market needs, focused on high-end bicycles and became a leader in this segment. A recent annual report of TII referred to identifying ‘new class of consumers fast taking to the turf of cycling, health, recreation, environmental sensitivity, community of like-minded people’ as the new generation growth drivers. While the demand for conventional products stagnated or grew very slow (at 2 per cent last year), TI Cycles’ sales recorded a growth of 6 per cent resulting in increased revenue from cycles and components to Rs 1314 crore (Rs 1185 crore in 2013-14).

The company has manufacturing plants in Tamil Nadu and Maharashtra. A new bicycle plant is under construction at Rajpura, Punjab to cater to the Northern and Eastern markets.  I remember the acute competition faced by TIAM, Sen, Pandit and Hind Cycles, having their plants respectively at Chennai, Kolkata and Mumbai, from Hero Cycles, Avon Cycles and Road Master Industries in Punjab and Atlas Cycles in Haryana. The northern companies could offer bicycles with comparable quality at much cheaper prices. This eventually led to the closure of two of these. Even TIAM remained closed in the late 1960s for over 10 months.  

M V Subbiah, then heading the operations of TI Cycles in 1960s, re-structured the operations: phased out the costlier production of components, saddles… focused on higher end products and turned around the company. I remember the initial disdain of procuring components from Punjab on quality considerations. But soon, TI opened shop at Faridabad; in recent years it has been procuring components from China, now busy constructing a modern plant at Rajpura! A full cycle has been turned!

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236