The acquisition will be carried out entirely through cash consideration. TVS will acquire 1 million equity shares at a price of €5.05 per share, amounting to a total investment of €5.05 million. The deal is expected to close by October 1, 2025, subject to the completion of agreed conditions precedent by ACT S.r.l., with no regulatory approvals required.
Engines Engineering, a joint-stock company incorporated under Italian law on July 1, 2008, is headquartered in Castenaso, Bologna, Italy. The company offers a wide array of services, including styling, design, engineering, and testing for high-performance and high-displacement two-wheeler and three-wheeler vehicles. EE has been a key player in automotive innovation with a strong presence in Italy and recorded revenues of €11.47 million in 2022, €5.53 million in 2023, and €11.28 million in 2024.
EE will serve as TVS Motor’s global Centre of Excellence (CoE) for design and engineering. It is envisioned as a concept-to-product innovation hub, seamlessly integrating Engines Engineering’s expertise with TVS Motor’s global R&D capabilities. By uniting diverse engineering teams and expanding access to global talent pools, the CoE is expected to significantly enhance the company’s speed to market, product differentiation, and technological leadership, according to a company statement.
TVS Motor Company stated that the acquisition aligns with its broader vision of becoming a leading global mobility player. It complements the company’s recent international expansion efforts and further strengthens its in-house capabilities in vehicle design and engineering. EE will act as a long-term partner for TVS and its subsidiaries or associate companies, playing a significant role in product development and innovation.
In addition to bolstering TVS Motor’s premium and future-ready product pipeline, the CoE will also add new capabilities to Norton Motorcycles, the company’s iconic British marque. This will support Norton’s ambition to craft modern luxury motorcycles with cutting-edge performance and design.
Sudarshan Venu, Chairman of TVS Motor Company, said: “the establishment of the new Italian Global Centre of Excellence marks another milestone in strengthening our capabilities and accelerating our journey to reimagine mobility. By combining the creativity and racing expertise of Engines Engineering with our engineering and design strengths, we are expanding our ability to deliver premium, connected, and electric vehicles that set new global benchmarks.
With this initiative, TVS Motor aims to reduce product development cycles, enhance design flexibility, and expand its premium portfolio, including high-displacement motorcycles, advanced scooters, and new electric mobility platforms. The expanded engineering depth is also expected to strengthen Norton’s pipeline of high-performance motorcycles, reinforcing its position as a modern luxury brand.
