Mohit Gorisariya, Saumeet Nanda and Piyush Bagaria were determined to change this reality and founded SalarySe, an app-based fintech platform designed to connect salaried employees, corporates and banks to deliver instant, verified access to credit and financial services.
Credit Reimagined Through UPI
SalarySe’s flagship offering is a Credit-on-UPI model, developed in partnership with banks like City Union Bank and corporates like Wipro and Mahindra, that allows salaried employees to access revolving credit and pay through UPI without the friction of traditional approvals.
Built on Three Strong Pillars
“It is the access to better products and seamlessness that make our platform unique from others,” points out Mohit. SalarySe leverages verified employment data through corporate integrations, enabling banks to confidently approve a wider set of salaried customers. Also, customer acquisition through corporates significantly reduces costs compared to conventional fintech channels. These efficiencies are passed on to banks and customers in the form of better pricing. With most customer data already integrated, the application process is fast and largely documentation-free. Piyush recalled a real-life incident where a nurse who hardly earns about Rs 15000 per month urgently needed funds for a medical emergency and her loan got approved within two minutes using the SalarySe. “This highlights how SalarySe could provide immediate financial relief, ” highlights Piyush.
Driving India’s Digital Payments Push
Aligned with the Reserve Bank of India’s push for digital payments, SalarySe also offers a co-branded credit card, the Level Up Card, in collaboration with City Union Bank. Designed around salaried consumers’ spending patterns, the card features a unique salary day bonus, offering up to 37.5 per cent rewards on the day salaries are credited. Fully integrated with Unified Payments Interface (UPI), the card can be used for online, in-store and bill payments. “The Level Up Credit Card brings fairness to credit by giving salaried individuals the benefits they truly deserve,” says Mohit.
A Win-Win Model
Banks traditionally prefer salaried customers to offer loans, yet fragmented employment data and manual verification limit approvals. SalarySe bridges this gap by integrating with corporate payroll systems, enabling instant verification with customer consent. “Approval rates on the platform are nearly five times higher than conventional digital journeys,” notes Saumeet Nanda. This allows banks to expand reach without increasing risk.
SalarySe’s revenue model is built on partnerships with banks and financial institutions, which pay the platform for issuing credit products through its ecosystem, while corporates and salaried employees use the service at no cost. Crucially, all lending and credit issuance remain with regulated banks, with SalarySe focusing solely on enabling better underwriting and faster approvals without taking on direct credit risk.
SalarySe has crossed 5 lakh app users and works with companies that collectively employ close to 20 lakh people. It plans to issue at least 1 lakh credit cards over the next year, targeting employees who typically earn between Rs 20,000 and Rs 60,000 a month, segments often overlooked by traditional premium card issuers. The company is also set to launch an AI-driven personal finance product within the next 4–8 weeks, offering spending insights and customised financial guidance.