Sundaram Finance Ltd. has initialled a partnership with Citroën India to strengthen its retail finance ecosystem. This collaboration is part of Citroën’s ‘Citroën 2.0, Shift into the New’ strategy, aimed at delivering seamless and customer-centric ownership experiences.
With Sundaram Finance’s deep-rooted presence and long-standing relationships across Tier-2 and -3 cities, the customers will benefit from competitive interest rates, simplified loan processing and personalised finance schemes tailored to diverse customer needs. Balachander Gopinath, National Head- Auto, Sundaram Finance said, “We are delighted to collaborate with Citroën India to help more customers realise their dream of owning a car. Our extensive branch network and commitment to excellent service will ensure a smooth and affordable purchase experience for all our customers, especially in emerging markets.”
