For decades, Indian consumers encountered these brands in neighbourhood stores and family kitchens. Many faded, as multinational giants took over, but their names linger...
The OTT industry needs to move towards sustainable business models. Content spending must be linked to revenue generation to ensure long-term viability for platforms...
Ask the behavioural economist, and he would say, “Buried under the sound and fury lies an unshakeable economic-truth. Prices can change your mind without...
