I ignored a twenty-year friendship and trusted the views of 3400 strangers. The biryani at the 4.6-rated restaurant tasted like the chef believed rice...
How has the market response been?
Dasari Raju Ramesh (DRR): After two years of research, we positioned State of Joy in the mid-market offline segment....
Focus on retail distribution
Rebuilding retail distribution is central to this. The company plans to open 100 exclusive outlets in 2-3 years, particularly in tier-II...
For decades, Indian consumers encountered these brands in neighbourhood stores and family kitchens. Many faded, as multinational giants took over, but their names linger...
The OTT industry needs to move towards sustainable business models. Content spending must be linked to revenue generation to ensure long-term viability for platforms...
