Tag: Marketing

“Up to 80% Off” ISN’T ALWAYS A CELEBRATION.

Ask the behavioural economist, and he would say, “Buried under the sound and fury lies an unshakeable economic-truth. Prices can change your mind without...

The OG sachet shampoo is back !

Once a household name across the state, Velvette returns in col­laboration with the C K Rajkumar family, staying true to its legacy while embracing...

CaratLane opens new store on Usman Road

CaratLane, a leading omnichannel jewellery brand, celebrated its 17th anniversary with the grand opening of its newest store on Usman Road in Chennai, Tamil...

Insurance – Predatory practice to lure customers

Insurance sector has been under the scrutiny of government agencies for some time now. First the GST authorities raised a huge demand running into...

UII – Good Times Ahead

The Indian insurance industry has changed vastly over the course of years. 2022 proved to be a reformatory year for the General Insurance (GI)...

Lux, a repository of productivity techniques

It was August 2005. I visited Davis, CA and was guest of Chithra and Dr Lux Lakshmanan of California Agriculture Consulting Services. Over the...

The marriage of marketing and technology

Over the last two decades, Saint-Gobain Glass India Pvt Ltd (Flat Glass Business) has been imparting increasingly higher value to glass. In the beginning,...

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India, Poland eye doubling bilateral trade

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Shift Towards Engineering Ownership

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Navitas Secures Up to USD 20 Mln Growth Capital

The investment is a part of responsAbility’s Asia Climate...

Balkrishna Industries, Pirelli in pact for tyre production

India is today one of the most attractive automotive...