Tag: Marketing

“Up to 80% Off” ISN’T ALWAYS A CELEBRATION.

Ask the behavioural economist, and he would say, “Buried under the sound and fury lies an unshakeable economic-truth. Prices can change your mind without...

The OG sachet shampoo is back !

Once a household name across the state, Velvette returns in col­laboration with the C K Rajkumar family, staying true to its legacy while embracing...

CaratLane opens new store on Usman Road

CaratLane, a leading omnichannel jewellery brand, celebrated its 17th anniversary with the grand opening of its newest store on Usman Road in Chennai, Tamil...

Insurance – Predatory practice to lure customers

Insurance sector has been under the scrutiny of government agencies for some time now. First the GST authorities raised a huge demand running into...

UII – Good Times Ahead

The Indian insurance industry has changed vastly over the course of years. 2022 proved to be a reformatory year for the General Insurance (GI)...

Lux, a repository of productivity techniques

It was August 2005. I visited Davis, CA and was guest of Chithra and Dr Lux Lakshmanan of California Agriculture Consulting Services. Over the...

The marriage of marketing and technology

Over the last two decades, Saint-Gobain Glass India Pvt Ltd (Flat Glass Business) has been imparting increasingly higher value to glass. In the beginning,...

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Taking measures to enhance resilience from shocks: RBI Guv

“Although India remains exposed to the effects of the...

AI uncertainty keeps Shriram Properties cautious on commercial portfolio

“We don't know what AI is going to do,”...

KICL signs MoU for ship recycling JV in TN

The MoU signed on 30.09.2026, records the understanding between...

Sincerest Of Flattery!

It doesn’t matter to him that his plan would...

Anup Kumar Saha named Kotak Mahindra Bank MD

Saha will begin his three-year contract on 1 January,...