Tag: Marketing

The OG sachet shampoo is back !

Once a household name across the state, Velvette returns in col­laboration with the C K Rajkumar family, staying true to its legacy while embracing...

CaratLane opens new store on Usman Road

CaratLane, a leading omnichannel jewellery brand, celebrated its 17th anniversary with the grand opening of its newest store on Usman Road in Chennai, Tamil...

Insurance – Predatory practice to lure customers

Insurance sector has been under the scrutiny of government agencies for some time now. First the GST authorities raised a huge demand running into...

UII – Good Times Ahead

The Indian insurance industry has changed vastly over the course of years. 2022 proved to be a reformatory year for the General Insurance (GI)...

Lux, a repository of productivity techniques

It was August 2005. I visited Davis, CA and was guest of Chithra and Dr Lux Lakshmanan of California Agriculture Consulting Services. Over the...

The marriage of marketing and technology

Over the last two decades, Saint-Gobain Glass India Pvt Ltd (Flat Glass Business) has been imparting increasingly higher value to glass. In the beginning,...

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Amazon CEO Andy Jassy meets Modi, commits $48 billion investment

The investment plan includes an additional USD 13 billion...

EV brand Ampere crosses 4 lakh units

Ampere recorded a 51 per cent year-on-year growth in...

JSW Green invests in Lithium Urban

Lithium Urban Technologies is an integrated enterprise mobility platform,...

One Millionth TVS iQube Rolled out

Since its launch in 2020, TVS iQube has grown...

Iconic Norton Atlas rolls out at TVS Hosur Factory

The Atlas will be introduced to the India market...