With final approval from Securities and Exchange Board of India (SEBI) on 18 July, the firm becomes the first mutual fund house in India to be founded and led by a woman — Madhu Lunawat.
Madhu Lunawat is also the Managing Director and CEO of The Wealth Company Asset Management Holdings Pvt. Ltd. “This is not just a metric—it reflects our intent to build an inclusive investing ecosystem,” said Lunawat at the press meet in Chennai.
The firm plans to align its growth strategy with the government’s Viksit Bharat vision. It plans to build 45 per cent of its investor base from Tier-2 and Tier-3 cities by the the end of this decade.
The goal is to tap into underpenetrated regions and shift India from being a nation of savers to one of investors.
The firm is betting on a strong mutual fund Ddstributor (MFD) network. A distributor-first approach is key to its market entry.
Debashish Mohanty, Chief Strategy Officer said, “We will enable distributors with AI-led research tools and high-quality training.”
As part of its SIF (Specialised Investment Funds) initiative, the company is rolling out a 20-week online certification programme. It aims to train 5,000 distributors in the first batch. The cost per participant is Rs 30,000. The minimum investment ticket size for SIFs will be Rs 10 lakh.
The launch builds on the group’s Rs 10,000 -crore AUM under its Alternative Investment Funds (AIFs) and Portfolio Management Services (PMS) mandates. Around Rs 7,000 crore of that capital has come through distributors who invest their own money.
Nishant Khanankar, Fund Manager for Bharat Value Fund AIF, said, “we have created a track record where distributor trust is earned, not assumed.”
Flexi-Cap funds currently attract Rs 3.73 lakh crore in SIP flows across the industry, making it one of the most active categories. The Wealth Company aims to compete by offering simplicity with strong research.
Madhu Lunawat claimed, “We are here to democratise wealth creation—through tech, strong partnerships and responsible investing