As guests dropped in suddenly, Raji just then noticed there was no milk at home. If it was back in the old days, she would have either silently slid out of the house or sent her children and waited tensed until they returned. But not anymore. As she talked with the guests, in just a matter of two clicks she placed the order and the countdown timer began from ten minutes. Tada! Her milk packets were delivered within just seven minutes.
From the naana nani stores, to super markets and then hyper markets, today retail has become concise within few clicks and minutes of delivery.