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Entertainment

Jio Hotstar’s South focus

Mohamed Ameen -
The OTT industry needs to move towards sustainable business models. Content spending must be linked to revenue generation to ensure long-term viability for platforms...
Interview

Notion press eyes big pie in publishing space

Mohamed Ameen -
It has operations in Singapore, Malaysia and the United Arab Emirates. It is now preparing to enter the USA, the UK and Australian markets....
Marketing

It Is a Long, Persuasive Game

Sudhakar Rao -
A brand is not what you say you are; it is what people believe you are. And building that belief is not a one-time...
Patta-Chat

“Up to 80% Off” ISN’T ALWAYS A CELEBRATION.

V Pattabhi Ram -
Ask the behavioural economist, and he would say, “Buried under the sound and fury lies an unshakeable economic-truth. Prices can change your mind without...
Corporate

The OG sachet shampoo is back !

Aadhi Jayaprabha M -
Once a household name across the state, Velvette returns in col­laboration with the C K Rajkumar family, staying true to its legacy while embracing...
Retail

CaratLane opens new store on Usman Road

ieeditor -
CaratLane, a leading omnichannel jewellery brand, celebrated its 17th anniversary with the grand opening of its newest store on Usman Road in Chennai, Tamil...
Insurance

Insurance – Predatory practice to lure customers

KB Vijay Srinivas -
Insurance sector has been under the scrutiny of government agencies for some time now. First the GST authorities raised a huge demand running into...
Cover Story

UII – Good Times Ahead

KB Vijay Srinivas -
The Indian insurance industry has changed vastly over the course of years. 2022 proved to be a reformatory year for the General Insurance (GI)...
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