Tag: Trust

The Trouble With Five Stars

I ignored a twenty-year friendship and trusted the views of 3400 strangers. The biryani at the 4.6-rated restaurant tasted like the chef believed rice...

An Ice Cream And A Lifetime Later

Far from an unremarkable beginning, he recalls it as a formative lesson in responsibility, offering him the chance to learn from his elders before...

Trouble with Negotiable Rules

Why do we do this? It is because we are undisciplined. Mark it, these are wealthy people who can afford air travel. They know...

Rising Against Odds

At the heart of the discussions was the journey of Dr. Elavarasi Jayakanth, MD, Aswathy Hot Chips. Introduced as a woman who built a...

The Cost of Entitlement

The recent IndiGo fiasco was not an accident. It was a branding failure in the making. Brand collapses rarely begin with catastrophe. It is...

Execution Will Determine Outcomes

Now multinational insurers can exercise full operational control, align Indian operations with global strategies and deploy capital without the complexities of shared ownership. This...

Branding: Magic of Method

When Walt Disney first opened Disneyland in 1955, he wasn’t building an amusement park; he was building a living classroom of imagination. Every brick,...

It Is a Long, Persuasive Game

A brand is not what you say you are; it is what people believe you are. And building that belief is not a one-time...

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Temasek-backed Sembcorp Green Infra gets SEBI nod for IPO

The proposed IPO comprises a fresh issue of Equity...

Chennai to Host Plumbing Conference, after 9 years

The conference will bring together water, plumbing, sanitation and...

Bodhi Tree Systems to invest $180 mln in A2B

The investment will help scale A2B nationally and across...

Retail inflation crosses 6% in October

“October's inflation print was less a surprise than a...

Brazil’s WEG to invest Rs 2,000 crore in Dharmapuri

The company had earlier evaluated multiple states and following...