Tag: Trust

Trouble with Negotiable Rules

Why do we do this? It is because we are undisciplined. Mark it, these are wealthy people who can afford air travel. They know...

Rising Against Odds

At the heart of the discussions was the journey of Dr. Elavarasi Jayakanth, MD, Aswathy Hot Chips. Introduced as a woman who built a...

The Cost of Entitlement

The recent IndiGo fiasco was not an accident. It was a branding failure in the making. Brand collapses rarely begin with catastrophe. It is...

Execution Will Determine Outcomes

Now multinational insurers can exercise full operational control, align Indian operations with global strategies and deploy capital without the complexities of shared ownership. This...

Branding: Magic of Method

When Walt Disney first opened Disneyland in 1955, he wasn’t building an amusement park; he was building a living classroom of imagination. Every brick,...

It Is a Long, Persuasive Game

A brand is not what you say you are; it is what people believe you are. And building that belief is not a one-time...

GST: THE MID COURSE CORRECTION

Section 1: 22 September, Across India In Ramakanth Samosa Wala, Mint St, Sowcarpet, it’s time to pull down the shutters. Like all good owners, Kaka...

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