The new range of Norton motorcycles will debut towards the end of FY 2025–26 across the UK, India and key European markets, with four new models slated for launch in time for summer 2026. These models will reflect Norton’s design ethos centred around “Design, Dynamism and Detail,” according to Sudarshan Venu, Managing Director, TVS Motor Company.
India–UK FTA lends strategic push to Norton launch
Sudarshan Venu was seen alongside the Prime Ministers of India and the UK during the official Norton bike showcase, coinciding with the signing of the historic India–UK Free Trade Agreement (FTA) during the Indian PM’s visit to the UK. The timing underscored the strategic importance of Norton’s revival amid strengthening bilateral ties.
Sudarshan Venu said the FTA was poised to unlock new global frontiers for Indian manufacturing and design, particularly under the Government of India’s flagship ‘Make in India’ initiative. “We are particularly excited about the launch of new Norton vehicles this year, which will benefit from the deepening trade links between India and the UK. It energises our global ambitions and strengthens our resolve to build world-class products and brands,” he said.
Since acquiring the iconic British motorcycle brand in 2020, TVS Motor has invested substantially in revitalizing Norton, focusing on the design, development and production of a diverse portfolio of motorcycles tailored to meet the preferences of both domestic and global consumers. The aim, according to Sudarshan Venu, is not only to restore Norton’s legendary status but also to create unique offerings for contemporary riders in markets such as the UK, the US, France, Germany, Italy and India.
With a legacy spanning 126 years, Norton is set to enter a new phase of innovation and growth, beginning with the launch of six new models by 2026. The range will be led by a flagship 1200cc four-cylinder superbike, marking a bold return for the brand in the high-performance motorcycle segment.
New segment play: Adventure tourers & e-bicycles
“TVS Motor will also be entering the adventure tourer segment in India, and plans to launch its made-in-India electric bicycles in FY 2025–26,” Sudarshan Venu said.
At the Bharat Mobility Global Expo 2025, the company showcased, among others, urban and last-mile mobility with the TVS Concept EB1, a futuristic electric bicycle that is rare-earth magnet-free and fully connected.
Innovation Drive: over ₹1000 cr invested in R&D
Highlighting TVS Motor’s commitment to innovation, Sudarshan Venu noted that the company invested ₹1,024.95 crore in research and development (R&D) in FY25 — the highest-ever R&D spend in its history and the first time it has crossed the ₹1,000-crore mark. He described this milestone as a reflection of TVS Motor’s focus on innovation-led growth. “Our R&D investments are directed at anticipating customer needs, delivering intuitive mobility solutions and driving sustained topline growth through enhanced user experiences,” he said.
Turning to the company’s electric vehicle (EV) portfolio, he pointed out that the flagship electric scooter, iQube, had seen strong traction in overseas markets, particularly in South Asia. The iQube recorded a 45% year-on-year sales growth in FY 2024–25 and has emerged as the best-selling electric two-wheeler in India during the initial months of FY 2025–26.
TVS Motor has been strategically expanding its global footprint by enhancing both its EV and ICE portfolios, while also strengthening its international distribution network. As part of this effort, the company has set up a new subsidiary – TVS Motor Company DMCC – in Dubai to spearhead research and growth strategy across the Middle East and Africa, underscoring its commitment to becoming a major player in these emerging markets.